Creating distinctive brands Designing adapted services and marketing To satisfy our customers, make them dream, and guarantee their loyalty

The French Leader in mail order marketing for cosmetics and food supplements.

At New Stefal Holding, our main aim is to satisfy our customers by creating and developing brands using innovative and quality products, placing an emphasis on the expertise and work of local partners, mostly based in France.

Committed to a policy of sustainable development, our Head Office was the first Positive Energy building in the Provence Alpes Côte d’Azur region of France and offers a privileged work environment within the technology business park of Sophia Antipolis, perfectly located in the heart of the protected nature reserve of the Valmasque forest.

Founded in 2008 by our President, Stéphane ALECH, NSH is based in Mougins, in the heart of Sophia Antipolis, the largest technology business park in Europe.

New Stefal Holding currently has 8 brands in France and over 50 employees at its Head Office.

Our Brands

On the 2nd October 2014, the first ever group of BEPOS buildings (Positive Energy Buildings) in the Sophia Antipolis technology business park in Mougins was inaugurated in the presence of the Mayor of Mougins Richard Galy and the property Developer Périal.

The building was awarded the “Bâtiment Durable Méditerranée niveau Or” label status. 

Located in the heart of the Valmasque forest, the position of the office means direct access to nature during breaks and lunchtime, and also offers a perfect setting for sports and exercise. This green and leafy environment is not only good for the health…it also good for productivity!

Inauguration of the office building “Natura Energie Plus”
Select Antipolis magazine

Our President, Stéphane ALECH is very committed to a healthy work environment for his colleagues and staff and therefore ordered the construction of the first positive energy office building in the Sophia Antipolis technology park.

Click here to read the full interview in the Select Antipolis magazine.